11 reasons why the Directive will be great for the EU (and will not break the Internet)
Parliament approved copyright reform with 348 votes in favor, 274 against. Read why below. Read how here.
The tech giants will no longer have their way with Europe's copyright regime
Today, tech giants can handle copyright issues their way because the European legal framework is outdated – big platforms like YouTube have practically no obligations or responsibilities. European copyright legislation governing the US tech giants dates from around the year 2000, well before the first video was uploaded to YouTube in 2005.
But in Europe, the debate is starting to turn toward regulating tech giants to keep them from dominating both the cultural landscape and the digital economy (64% of Europeans think Europe has not done enough over the past 5 years to regulate the tech giants). Europe's cultural sovereignty is at stake. Parliament's vote to adopt the Copyright Directive was a big step in the right direction.
Almost all of the value from the advertising that finances cultural content on the Internet ends up in the hands of two companies: YouTube/Google (whose parent company Alphabet raked in $30 billion in profit in 2018) and Facebook (which made $22 billion in profits). They prefer not to share the wealth fairly with creators. The two companies pulled in 59 percent of all the money spent on digital advertising in 2017. Yet in 2017 Google, paid more in EU fines than it did in tax.
Filters are not the issue with the directive, they are a problem now
Want to talk about upload filters? When your content gets blocked, the final decision right now is in the hands of tech giants like YouTube and Facebook. YouTube blocked 8.1 million videos in the last quarter of 2018. Article 13.7 of the directive (or article 17.8 in the latest version) forbids any “general monitoring obligation” and obliges platforms to be transparent about their rules and practices regarding cooperating and licensing.
Don't let YouTube influence you with the most massive lobbying campaign it has ever waged in Europe
Google and the allies it finances managed to turn the debate about the directive into a false argument about free speech, when the fundamental issue is giving creators their fair share of the value their work generates online.
YouTube used the massive reach of its platform and its relationship with YouTubers to lobby against the directive with false and exaggerated claims. Read the YouTube case.
The Copyright Directive obliges them to negotiate with creators. Before the Directive, there was no obligation, so they could refuse to sign agreements about the use of protected work on their platforms.
The directive is meant for big, profitable fish - not little ones
The directive specifically applies to services “whose main or one of the main purposes is to store and give the public access to a large amount of copyright protected works or other protected subject-matter uploaded by its users, which it organises and promotes for profit-making purposes.” It specifically exempts Wikipedia, cloud services, open source platforms, blogs and most start-ups younger than three years old.
Users, stand up for your rights
The directive gives users the power to say: “I have the right to upload this video.” Neutral judges will make sure disputes are handled fairly, and the directive specifically protects free speech with unprecedented exceptions for quotation, criticism, review, caricature, parody etc. Memes and Gifs are safe because of article 13.5.
QWANT, the European Google challenger, is pro-Directive
Qwant is in favor of the directive, even though it will have to pay. Qwant, which describes itself as “the first search engine which protects its users freedoms and ensures that the digital ecosystem remains healthy,” is setting a powerful example. It will set aside money to pay creators and journalists for work that generates income for the platform.
Some EuropeanStart-ups are speaking up: you can read HERE Why they support the Copyright Directive
3 years of work... and it is not over !
It took three years of work to pass this Directive. But now, European countries will each have to create legislation that enacts the Directive under their national laws. This is called transposition. A directive is not a law, but a set of objectives that countries must meet by passing laws that suit their circumstances. This process usually takes 18 to 24 months
At the end, around 2021, the negotiations
Once these laws are in place, the real action – negotiations between creators and platforms – can begin. One of the main objectives of this directive is to rebalance the contractual relationship between rights holders (creators, artists, producers…) and platforms such as YouTube, Facebook, Vimeo or Dailymotion. The platforms will have to negotiate fairly and equitably with rights holders. They cannot use a take-it-or-leave it approach, so creators will get a fairer share of the revenue their works generate online. WHO COULD IMAGINE THAT THE OUTCOME OF NEGOTIATION WOULD BE, FOR INSTANCE, YOUTUBE BLOCKING 35 MILLION CHANNELS IN EUROPE as YouTube had claimed? It is nonsense. Why would YouTube inflict such harm on its own platform?
The Yes vote can make Europe a leader in copyright for the digital era
Remember that the real goal of the copyright directive has always been to hand European artists and creators the keys to a more equal relationship with – and increased respect from – the biggest Internet platforms. On Tuesday, March 26, European Members of Parliament made a historic decision!
The Information We Collect and Process
This site collects and processes two basic types of information:
Personally identifiable information: This is information that personally identifies one individual from another or enables you to be individually contacted (for example, names, e-mail addresses and other contact information). This information is voluntarily provided to us by Site visitors and is used by us for the purpose of responding to user submissions and fulfilling requests for further information about our services.
Aggregate user and tracking information:This information gives us insights on how Site visitors use our site. This data is anonymous and does not contain any personally identifiable information. We use this information to ensure that our website, e-mails and marketing efforts continue to appeal to Site visitors and clients.
Information you voluntarily provide to this site This site only collects personally identifiable information that you voluntarily provide, for example, when you use our “contact” feature. Examples of such personally identifiable information that you provide to us may include, among other information, your name and email address. Under such circumstances you consent to our use/processing of the information you provide consistent with this policy.