Today, tech giants can handle copyright issues their way because the European legal framework is outdated – big platforms like YouTube have practically no obligations or responsibilities. European copyright legislation governing the US tech giants dates from around the year 2000, well before the first video was uploaded to YouTube in 2005.
But in Europe, the debate is starting to turn toward regulating tech giants to keep them from dominating both the cultural landscape and the digital economy (64% of Europeans think Europe has not done enough over the past 5 years to regulate the tech giants). Europe's cultural sovereignty is at stake. Parliament's vote to adopt the Copyright Directive was a big step in the right direction.
READ THE ECONOMIST ON WHY BIG TECH SHOULD FEAR EUROPE