Article 13 provides a special framework for start-ups with:
- Less than three years of activity
- Annual revenue below €10 million
- Fewer than 5 million average monthly unique visitors
Start-ups that fit the above description and that fit the definition of "online sharing service provider" -- meaning that their business model is based on providing access to copyrighted content (films, music, photos, etc), need to make their best effort to obtain authorisation from rights holders to put that protected content online. In cases where no licences are available, their obligation is limited to making their best effort to remove specific works on the basis of information provided by the rights holders. It means these services won’t have to implement stay-down measures, as any other online content service would normally do.
This gives start-ups legal certainty and a lighter regime. They start their business life on the right foot by offering legitimate access.